My time with Macrometa has been so many things. Exhilarating, challenging, exhausting, and deeply rewarding. Words that better describe a transformative journey than a client account or an entry on a resume – and yet that's exactly what it's been for me.
My relationship with Macrometa started in late 2020, as a contract engagement through my firm, Root System. I was immediately blown away by the game-changing tech they had developed, and the potent mix of experience and conviction in their founders and executive team. I knew right away that they were on to something, and that design could be a force-multiplier to help them go to the next level.
In May 2022, I joined full time as Macrometa's head of design. Today, I'm the VP of Platform Experience, leading all aspects of design and frontend engineering, as well as several new vertical services and point solutions supporting Macrometa's enterprise GTM.
From day one, my intention was to raise the profile of this company.
Macrometa had developed truly transformative technology, but from the outside it was more or less impossible to see that. The website, apps, and docs were haphazard, confusing, and lacked any sort of aesthetic continuity from one to the next. Much of the content was full of jargon and nearly impossible to parse. In short, everything had to go. Every single touch point was on my hit list.
My goal was to make what people saw on the outside tell the story of what was on the inside, and in doing so, to elevate the way Macrometans thought about themselves as a company as well.
Over the following year, my team and I did exactly that.
